GAME UI/UX DESIGN SERVICES /

UI/UX so intuitive players don’t notice it

Build game UI/UX design that players don’t notice because it works just as it should. Pingle designs game interfaces that improve experience, increase retention, and feel right from the first second.

19+ years in game development

300+ in-house experts across design, art & engineering

Trusted by SEGA, Epic Games & Square Enix

Our clients /

Trusted by the
top creators

For games that can’t afford bad UX

Here are three main situations where our game UI/UX design services make a difference:

Your game has
great mechanics

But players drop off due to poor UX

Even the best gameplay fails if the UX isn’t intuitive. We design game UX flows, interaction design, and UI layouts so every action feels natural.

You’re scaling features,
DLCs, or LiveOps

But your UI doesn’t scale with your game

As your game grows, your interface becomes harder to maintain. We build scalable design systems that stay clean, consistent, and adaptable.

You’re building for
multiple platforms

But your UI doesn’t translate across devices

What works on PC may fail on mobile or console. We design a cross-platform game UI that adapts to every screen, input, and context.

Our UI/UX design capabilities

Pingle is your UI/UX partner who can fix an interface, design systems from scratch, or support LiveOps.

1

Game UI/UX design
systems

We build structured UI systems. Colors, typography, components, logic — every screen that comes after follows the same rules.

2

UX research & player
behavior mapping

Good UI follows how players think. Through user research, personas, and behavior analysis, we shape an intuitive game flow.

3

Wireframes design

We map game flow, navigation, and key interactions into wireframes and prototypes to test ideas before full-scale design.

4

UI layout

Pingle creates UI layouts that surface the right information at the right time, so players react quickly even in complex gameplay.

5

Pixel-perfect UI

We refine spacing, alignment, typography, and visuals to deliver a sharp, polished UI that meets AAA standards.

6

Cross-platform
UI adaptation

Our team designs UI for mobile, console, PC, and VR, adjusting layouts, inputs, and interactions.

7

Game flow design

Our UI/UX game designers remove friction, improving transitions and responsiveness, so the game feels smooth.

8

UI/UX audit & redesign

We audit your current UI/UX, identify friction points, and rebuild what’s causing problems without touching what’s working.

9

LiveOps-ready UI

Your game evolves, and your UI should too. We design systems that support updates, recurring events, and new content.

10

UI implementation support

Pingle can work alongside developers to ensure the UI is properly integrated and stable inside your engine.

11

UI animation & motion design

Pingle designs UI animations and micro-interactions that guide attention and make the interface feel alive.

12

Accessible game UI

We design interfaces that more players can enjoy with readability improvements, color contrast, and accessibility-friendly patterns.

Let's test your UI

We can design an interactive prototype of your game interface in a few weeks, so you can validate it before any major dev investment.

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Cases /

Projects we are proud of

Trusted by Square Enix and Sega, we deliver high-stakes UI/UX game design that feels natural on any platform.

We design game UI/UX from concept to LiveOps

From the first wireframe to post-launch updates, we build UI/UX that scales with your game.

Planning
1

Planning

We define your target audience, core interaction points, and gather UX refboards and UI moodboards.

Prototyping & Design
2

Prototyping & UX design

Pingle creates UX wireframes, user flows, and interactive prototypes.

3

UI design & visual systems

We design interfaces, layouts, motion, and style guides.

Testing & QA
4

Testing & UX validation

Our team runs usability testing and player flow validation.

5

Optimization

We refine UI clarity, responsiveness, and interaction feedback.

6

Feedback implementation

We iterate on feedback fast without breaking UX flow.

Development
7

Implementation & integration

Pingle integrates UI into the game engine across platforms and devices.

Certification & publishing
8

Post-launch support & LiveOps

We support updates, new features, and content drops.

Our UI/UX design toolkit

We use a mix of design, testing, and implementation tools to make sure the design works perfectly in-game.

Design

Figma Figma Adobe XD Adobe XD Sketch Sketch Photoshop Photoshop Illustrator Illustrator

Motion & interaction

After Effects After Effects Lottie Lottie Spine Spine

UI implementation

Unity UI / UI Toolkit Unity UI / UI Toolkit Unreal Engine UMG Unreal Engine UMG Common UI Common UI Custom pipelines Custom pipelines

Asset control

Git Git Perforce Perforce Plastic Plastic SCM

Performance-aware UI

Unity Profiler Unity Profiler Unreal Insights Unreal Insights Custom profiling tools Custom profiling tools

How we can help /

Related expertise

Beyond design, we help adapt, fix, and evolve your game across platforms and systems.

Let’s talk about
your game

Thank you for your interest in our game development company. Reach out to Pingle by leaving a message below.

1

Let’s talk

Hop on a call to talk about your project

2

Benefits

We’ll discuss relevant case studies and how you can benefit from our experience

3

Synergy

If there is synergy, we’ll do a tech audit with our bespoke solutions

    Frequently asked questions

    1

    Can you improve UI/UX without rebuilding the whole game?

    Yes. In many cases, we don’t start from scratch. We refine game UI/UX design, simplify game flow, improve readability, and fix interaction design issues, making a big impact with targeted changes.

    2

    Do you work on live games or only new projects?

    Both. We design UI/UX for games in development and improve live games through UI/UX audits, redesigns, and LiveOps support, helping increase player retention and overall user experience without disrupting ongoing production.

    3

    How long before we see results?

    Fast. We typically deliver first insights, UX wireframes, prototypes, or UI improvements within weeks, so you can validate changes early and move forward with a better player experience.

    4

    Do you only design, or can you also implement UI?

    We do both. Our team works with developers to ensure user interface design is properly integrated, optimized, and stable in Unity, Unreal, or custom engines, delivering cross-platform UI.

    5

    How much does it cost to hire a game UI/UX designer?

    The cost depends on several factors:

    • Game complexity and number of systems (HUD, inventory, store, etc.)
    • Number of platforms (mobile game UI, PC, console, VR)
    • Depth of UX research, prototyping, and testing
    • Level of polish and customization

    Typical rates range from $25 to $75/hour, but the real cost depends on scope. At Pingle, we focus on high-impact game UI/UX design services that directly improve player experience, engagement, and retention.

    6

    When should we involve a UI/UX team?

    The earlier, the better — but we can jump in at any stage:

    • Pre-production (best impact)
    • Mid-development (fix usability and UI issues)
    • Pre-launch (polish and optimize)
    • Post-launch (LiveOps UI/UX improvements)

    We integrate quickly and start improving your game interface design right away.

    book a free consultation

    We‘ll gladly discuss your brand, business goals, and tasks. After submitting the form, we will contact you within 24 hours.

    Olga Chernova

    /// Business Development Director