Characters are the drivers of most stories, and crafting them is something we do with love and passion. Our PC, consoles, and mobile game character design services are top-notch, because we understand the importance of creating characters for games that capture hearts.
At Pingle Studio, you can hire character designers who are talented in-house artists that work in a variety of styles and genres. They can create characters who have personalities, express emotions and entice gamers to continue playing. Does your game need a cuddly cutie or a brooding hero? Or perhaps a killer no one suspects, hiding in the shadows?
We can do all that and much more. We can shape creatures — humanoid and otherwise — to liven up your story and move the narrative.
Pingle Game Character Design Services
We believe in three principles: to make your game’s characters custom, unique, and delivered on time. To uphold these principles, we’ve built solid, dependable and well-practiced processes. All our projects start with and are overseen by an Art manager. This person ensures that everything proceeds efficiently and that you receive high-quality compelling custom character art right on time. Whatever the art is.
Be it 2D or 3D, we approach character creation with care and precision, focusing on the end result: how this character will make players feel. Polishing each design to perfection, we deliver outstanding character design for games. We can handle any complexity and depth.
2D game character design
If you hire character designers at Pingle, your 2D will never be flat. The characters we create are vivid and alive — through their facial expressions, postures, gestures we imbue souls into them, born of creative genius our exceptionally talented artists possess. After reviewing the character details, we will start the magic with concept art. Once complete, we breathe life into each custom-made 2D game character design with animation (if needed). Like Pinocchio, they will come alive and keep players entertained and fascinated.
3D game character design
To create 3D characters, our artists go through multiple process stages. We start by working our way through each character’s personality, backstory, and any quirks they may have. Then comes the overall art style of your 3D game, into which we sketch and stylize the characters to make them fit in flawlessly. Next comes modeling: building and placing shapes, sculpting, texturing, rigging, and animating. Be it cartoonish or of a semi-realistic style, we will deliver art that will take your players’ breath away.
Pingle Character Design Advantages
To be a character design studio that’s rated as one of the best in the industry, we have developed our processes to be able to offer our clients something unique.
A team of experienced character designers for hire.
We have artists working in multiple styles. Do you need a VR level of realistic character art? We can do that. Caricature? Yes! Anime style? We take on board your dreams, concepts or specifications and we deliver. Creepy fantasy monsters derived from Scandinavian myths? Challenge accepted!
Top-notch custom character art.
Each detail you provide about your characters will find its place in their design. We draw character art from the ground up, from mere concepts, to full-fledged personifications of your ideas. They will always be custom-made and unique.
Flawless future animation.
Even before the time comes to make them move, we have already kept in mind that characters don’t just float around the screen passively, like flat paper cutouts. We future-proof them, ready for animation, so that at the right time, they perform to their best in your game.
Communication at all levels.
It’s not easy juggling the multiple facets of game development, the business side of things, and several character designers for hire to boot. To make everything we do completely honest and transparent, we assign a dedicated Project manager to the team working on your designs. The Project manager will pay careful attention to everything within our scope of work and will regularly report progress, to keep you informed and worry-free.
Support from start to finish.
Efficiency is our middle name. We research and employ all the latest relevant technology and tools to provide quality end-to-end character design.
Game Character Design Development Stages
Established processes exist for game design and character development: processes with solid principles, theory, and execution. This makes character art creation more streamlined. Since characters drive the story in games, to make games more immersive and interesting, we approach character art creation with multiple factors in mind. For example, it’s often important for characters to be attractive to the target audience. Attraction rests upon two massive blocks:
The characters’ appearance must be to the audience’s liking, and players need to be able to identify with characters beyond just appearance.
To create attraction, our character designers flesh out their projects in order:
Understanding the concept.
Rough design idea.
Final sketching of the selected version.
Finalizing the project.
What our partners say
What people ask about game character design services?
What is a game character design?
Character design is the process of visualizing the character for the players of a game. However, it’s a lot more complex than it sounds. Game character design consists of multiple stages and requires a lot of work not only from the character artist, but from the game design and development team as well.
A big part of character design is the discussion. To make a character relatable and interesting to players, the artist needs to be able to capture not just the physical traits a client asks for, but all the inner workings of the character too. The personality, the emotions, and the expressions, players need to see everything on their screens to feel closer to the character and to the game.
Designing characters also differ for 2D and 3D games. Although 3D characters aren’t essentially harder to create or more complex, the processes for their creation tend to be different from those in 2D design. For example, the movement is more dynamic in 3D than in 2D, as is the transition between facial expressions, which means animating them takes longer.
A game character designer is someone who is not just talented and creative but also disciplined, attentive to detail, and flexible. It’s their job to shape up an idea into an almost-living being that’s unique and memorable yet fits perfectly into the game world.
How to design a character for a video game?
A full-scale design of a character for a game involves several specialists, it’s a joint effort. First and foremost, it’s the game designer and the character artist as well as the game writer (though sometimes, the game designer is also the writer). This team’s task is to create a character who’s comprehensive, relatable, attractive, and most of all, interesting for players.
An interesting character is three-dimensional, but not in terms of 3D art — they can be in 2D or 3D art-wise — but in that they’ve got a personality, a story to tell, and a part to play in the game’s plot.
To create a character like that, before you make decisions on their visuals, you need to draw up their backstory and personality, habits, mannerisms. Such details will play into the game plot and with a talented artist they will also be reflected in the aesthetics, such as clothes and facial expressions. In a 3D game, it can even be the particular way they walk — an exaggerated swagger or a limp, for example.
Only with most of the details written down should the character design task go to a character artist. The artist will then sketch several prototypes for a character and offer them to the client for review. When the client chooses a particular sketch and the artist makes any requested changes to it, the art goes through sketching poses, expressions, and coloring before being transferred to animation and inserted into the game.
When can hiring an artist for video game character design be of help?
Outsourcing parts of game development is a widespread practice nowadays, and it’s particularly popular in regard to visual assets. The widespread misconception is that it’s just cheaper but in reality, partial outsourcing has more important benefits than simply saving money.
- By offloading certain tasks to a character design studio, your team can focus more intently on tasks that can’t be done by an outsider as easily, for example, tasks related to R&D and decision-making.
- The wide pool of available artists is the biggest advantage of outsourcing studios. You’ll significantly reduce the time and effort needed to gather a team of qualified designers for the project if you hire a character design agency.
- Outsourcing character design for your games means you (or rather, the character design agency you hire) can distribute the task to multiple artists, so that it’s completed more quickly. For an in-house team, that would mean hiring more people — probably on a temporary basis — and providing them with somewhere to work, hardware, and software, which is costly and restrictive. Agencies are more flexible with this, they can move employees between projects faster.
- The higher level of competition in outsourcing means that each character artist for hire in an agency is continuously upgrading their skills. Moreover, artists in studios work on different projects all the time, gaining experience faster than in-house artists working on the same game for a prolonged period of time.
All in all, outsourcing character design to a specialized service provider can shorten time-to-launch and alleviate some of your and your team’s headaches.